According to the Fresh® website, they call this the ultimate age-defying treatment for your lips and lip contour area. This product is to nourish the lips while smoothing fine lines.
The key ingredients are Acmella flower extract which can dimish the look of deep wrinkles, Kigelia Africana fruit extract to improve elasticity, and sugar to help increase moisture.
I have been using Fresh Sugar Lip Serum Advanced Therapy ($35, 10 ml) for a few months every evening and before I apply lip color products. While I cannot prove that my lips and lip contour have less fine lines, I can say that this product did help to keep my lips moisturized. When used regularly along with a lip balm, I did not experience chapped lips even during the extreme cold of winter. It is a pricier product but it takes only a small amount for each application that it lasts for months. I recommend this product highly especially if you have issues with dry lips.